Innovation by Design


There have been a greater number of technological changes in the past 10 years than in the past 100 years. This impressive boom in our digital sector is an exponential growth that presents many opportunities for corporations and organizations that have no fear of change or failure, those who embrace ambiguity, and not only will not resist disruption, but will be part of it. It is in this intersection, or in the lack of such space, that innovation happens.

The untapped potential that flourishes in this technological fast evolution, can be captured by smart corporations that are not surprised by industry changes. Furthermore, these organizations can compete with small and agile corporations by developing and designing higher operational efficiencies and will gain audiences with enhanced customer experiences.


Good design is obvious. Great design is transparent.

Joe Sparano

We all have heard of unicorns. We know that it is not so much a matter of luck to come across one or be one, but a matter of recognizing opportunities, of reimagining business models and innovating processes to attain a high level of performance and market share. However, it is more than economic or financial models. It’s not simply doing research. It’s careful and astute observation, business sensibility, and iterating through a design process that will help organizations create experiences in new ways while learning to adapt to the very fast growth we are currently part of. It is not on creating for today, but making the future.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Design is not about a visual element, it’s not a style, not pixels, not a way something looks. Design is the experience between a solution and a user. Thus, Innovation by Design is when we create exciting experiences in new ways with a fearless attitude while continuously improvising and iterating.

Design can be a tangible result or an intangible experience. Design can be found in the foreground and the back-end. It empowers products and services as well as management and operations.

Designers are a great resource, guidance, and strong stakeholders in today’s organizations. There is a global movement about the practice of good design. Designers understand the local and global impact a solution or product will have while helping conserve resources, bring efficiency to processes, and understand the social and environmental ramifications that solutions will bring.

Innovation by Design involves a deliberate process that connects insights, business challenges and deliverables through enhanced experiences.

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